{"id":846,"date":"2021-01-04T08:11:17","date_gmt":"2021-01-04T07:11:17","guid":{"rendered":"https:\/\/kineoweb.fr\/kineoblog\/?p=846"},"modified":"2021-01-08T16:31:28","modified_gmt":"2021-01-08T15:31:28","slug":"site-web-kinesitherapeute-modification-du-code-de-deontologie-du-22-decembre-2020","status":"publish","type":"post","link":"https:\/\/kineoweb.fr\/kineoblog\/site-web-kinesitherapeute-modification-du-code-de-deontologie-du-22-decembre-2020\/","title":{"rendered":"Site web kin\u00e9sith\u00e9rapeute: modification du code de d\u00e9ontologie."},"content":{"rendered":"

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A la veille de No\u00ebl le d\u00e9cret 2020-1663<\/a> portant modification du code de d\u00e9ontologie des Masseurs-Kin\u00e9sith\u00e9rapeutes et relatif notamment \u00e0 leur communication professionnelle est publi\u00e9 au Journal Officiel. Pour rappel, depuis 2012 les kin\u00e9s sont officiellement autoris\u00e9s \u00e0 communiquer sur internet dans le respect du code de d\u00e9ontologie et de la charte \u00e9tablie par le CNOMK.\u00a0<\/p>\n

 <\/p>\n

En D\u00e9cembre 2018 la mise \u00e0 jour de la Charte relative \u00e0 la cr\u00e9ation de site internet<\/a> semblait durcir le ton en particulier en ce qui concerne le r\u00e9f\u00e9rencement et la quantit\u00e9 d\u2019information que l\u2019on peut communiquer sur un site web. Nous nous en \u00e9tions \u00e9tonn\u00e9, d\u2019autant plus que le 21 juin 2018 le Conseil d\u2019Etat avait rendu public une \u00e9tude sur les \u201cR\u00e8gles applicables aux professionnels de sant\u00e9 en mati\u00e8re de d\u2019information et de publicit\u00e9\u201d qui orientait plut\u00f4t vers \u201cenrichir l\u2019information et poser un principe de libre communication\u201d tout en respectant le code de d\u00e9ontologie.<\/p>\n

 <\/p>\n

Alors qu\u2019en est-il cette ann\u00e9e ?<\/p>\n

 <\/p>\n

Le principe de libre communication s\u2019applique enfin aux kin\u00e9sith\u00e9rapeutes.<\/h2>\n

Ce nouveau d\u00e9cret fait suite \u00e0 la notification 2020\/564\/F<\/a> du 10 septembre 2020 par l\u2019Union Europ\u00e9enne. Il y est rappel\u00e9 que le droit europ\u00e9en \u201cs\u2019oppose \u00e0 ce qu\u2019une l\u00e9gislation nationale interdise de mani\u00e8re g\u00e9n\u00e9rale et absolue toute publicit\u00e9 relative \u00e0 des prestations de soins\u201d ( jurisprudence Vanderborght CJUE, 4 mai 2017)<\/p>\n

 <\/p>\n

C\u2019est donc un immense travail qui a \u00e9t\u00e9 mis en \u0153uvre pour garantir \u00e0 la fois le respect de la l\u00e9gislation Europ\u00e9enne, le droit pour les patients d\u2019\u00eatre inform\u00e9s sans nuire ou tromper et la confraternit\u00e9 des professionnels de sant\u00e9.<\/p>\n

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Abolition de l\u2019interdiction de publicit\u00e9 pour les kin\u00e9s ?<\/h2>\n

L\u2019interdiction de publicit\u00e9 est effectivement supprim\u00e9e pour les kin\u00e9sith\u00e9rapeutes mais reste tr\u00e8s encadr\u00e9e. La publicit\u00e9 prend ici la d\u00e9finition de \u201cce qui est rendu public\u201d plut\u00f4t que d\u2019une action commerciale.
Il est par exemple toujours prohib\u00e9 de payer pour \u00eatre mieux r\u00e9f\u00e9renc\u00e9, de mettre en avant des promesses de r\u00e9sultat ou de se comparer \u00e0 un autre professionnel de sant\u00e9… et c\u2019est tant mieux ! Par contre, il est possible de faire conna\u00eetre vos sp\u00e9cialit\u00e9s et sp\u00e9cificit\u00e9s, informer sur des avanc\u00e9es scientifiques, publier des articles de pr\u00e9vention\u2026 sans risquer de se faire rappeler \u00e0 l\u2019ordre car il y aurait \u201ctrop\u201d de contenus ce qui aurait pu \u00eatre consid\u00e9r\u00e9 comme de la publicit\u00e9.<\/p>\n

 <\/p>\n

Plus de libert\u00e9 pour une information responsable<\/h2>\n

Vous l\u2019avez compris, le site internet des kin\u00e9sith\u00e9rapeutes<\/a> n\u2019est plus per\u00e7u comme une affiche commerciale mais comme un moyen d\u2019informer dans le respect et de mani\u00e8re responsable les patients. C\u2019est dans l\u2019objectif de mieux servir et orienter les patients que doit \u00eatre envisager votre site internet. Tout le monde y gagne en communiquant sur son propre domaine de comp\u00e9tence de fa\u00e7on honn\u00eate et transparente.<\/p>\n

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A la veille de No\u00ebl le d\u00e9cret 2020-1663 portant modification du code de d\u00e9ontologie des Masseurs-Kin\u00e9sith\u00e9rapeutes et relatif notamment \u00e0 leur communication professionnelle est publi\u00e9 au Journal Officiel. Pour rappel, depuis 2012 les kin\u00e9s sont officiellement autoris\u00e9s \u00e0 communiquer sur internet dans le respect du code de d\u00e9ontologie et de la charte \u00e9tablie par le […]<\/p>\n","protected":false},"author":1,"featured_media":848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"yoast_head":"\nSite web kin\u00e9sith\u00e9rapeute: modification du code de d\u00e9ontologie<\/title>\n<meta name=\"description\" content=\"le site internet des kin\u00e9sith\u00e9rapeutes 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