{"id":799,"date":"2020-11-18T08:02:31","date_gmt":"2020-11-18T07:02:31","guid":{"rendered":"https:\/\/kineoweb.fr\/kineoblog\/?p=799"},"modified":"2021-02-06T07:46:30","modified_gmt":"2021-02-06T06:46:30","slug":"4-raisons-davoir-un-site-web-kine-en-2021","status":"publish","type":"post","link":"https:\/\/kineoweb.fr\/kineoblog\/4-raisons-davoir-un-site-web-kine-en-2021\/","title":{"rendered":"4 raisons d\u2019avoir un site web kin\u00e9 en 2021"},"content":{"rendered":"

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De plus en plus de kin\u00e9sith\u00e9rapeutes communiquent sur le web et proposent des contenus en ligne aux travers des m\u00e9dias sociaux mais n\u2019ont toujours pas de site internet. Or c\u2019est ce dernier qui devrait \u00eatre au centre de l\u2019\u00e9cosyst\u00e8me web, ce n\u2019est pas une option et voici pourquoi.<\/p>\n

Vos efforts n\u2019ont pas le m\u00eame retour sur investissement<\/h2>\n

Cr\u00e9er du contenu demande du temps (recherches, \u00e9criture, mise en ligne, diffusion sur les diff\u00e9rents m\u00e9dias sociaux). C\u2019est un effort suppl\u00e9mentaire en dehors des soins aux patients, de la gestion administrative, des trajets… M\u00eame si vous y prenez \u00e9norm\u00e9ment de plaisir, c\u2019est imparable vous investissez de votre temps. Jusque l\u00e0 rien de plus normal.<\/p>\n

Maintenant, cet effort que vous venez de faire quelle est sa dur\u00e9e de visibilit\u00e9 sur un post facebook par exemple ? Quelques heures n\u2019est-ce pas ? au mieux une journ\u00e9e.<\/p>\n

Ce m\u00eame effort que vous avez fait pour cr\u00e9er un contenu pour un site web, quelle est sa dur\u00e9e de visibilit\u00e9 ? Aussi longtemps que le site web existe. Donc m\u00eame si vous passez 100 fois plus de temps \u00e0 cr\u00e9er un contenu pour un site web que pour Facebook (ce qui est rarement le cas), votre retour sur investissement est infiniment sup\u00e9rieur sur votre site web.<\/p>\n

Vos efforts s\u2019accumulent.<\/h2>\n

 <\/p>\n

L’autre avantage qu\u2019a le site internet pour kin\u00e9sith\u00e9rapeute<\/a> par rapport aux r\u00e9seaux sociaux c\u2019est que vos efforts s\u2019accumulent. Mieux encore, ils s\u2019accumulent de fa\u00e7on ordonn\u00e9e. Vous pouvez organiser vos contenus par cat\u00e9gorie pour permettre \u00e0 l\u2019internaute de trouver plusieurs contenus sur une th\u00e9matique, faire des liens au sein d\u2019un article vers d\u2019autres articles\u2026<\/p>\n

A contrario, sur les m\u00e9dias sociaux il est impossible d\u2019ordonner les diff\u00e9rents contenus, il n\u2019est pas toujours possible de faire un lien vers d\u2019autres posts. Il devient extr\u00eamement compliqu\u00e9 pour votre public de trouver ce post sur le mal de dos que vous avez fait il y a 2 ans.<\/p>\n

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Votre r\u00e9f\u00e9rencement s\u2019am\u00e9liore mois apr\u00e8s mois.<\/h2>\n

Si vous recherchez sur internet \u201cmal de dos traitement paris\u201d il faut passer 3 pages avant de trouver un lien Facebook, 9 pages pour un lien youtube et… je m\u2019en suis arr\u00eat\u00e9 l\u00e0, tant pis pour les autres m\u00e9dias sociaux. A l\u2019exception de Youtube, les r\u00e9seaux sociaux ne sont pas id\u00e9aux pour qu\u2019un contenu soit bien r\u00e9f\u00e9renc\u00e9 et que cela s\u2019am\u00e9liore dans le temps.<\/p>\n

Un site web avec des contenus pertinents, un nom de domaine ind\u00e9pendant (pas superkine.free.fr par exemple), et mis \u00e0 jour r\u00e9guli\u00e8rement sera plus facilement r\u00e9f\u00e9renc\u00e9 en premi\u00e8re page. Dans l\u2019exemple pr\u00e9c\u00e9dent un acupuncteur arrive en deuxi\u00e8me position de premi\u00e8re page suivi de deux ost\u00e9opathes puis d\u2019un chirurgien orthop\u00e9diste.<\/p>\n

Vous ma\u00eetrisez votre interface.<\/h2>\n

Un avantage qui \u00e0 lui seul justifie d\u2019avoir prioritairement un site internet kin\u00e9, c\u2019est que vous ma\u00eetrisez tous les \u00e9l\u00e9ments de votre outil de communication. Vous pouvez mettre ce que vous voulez, o\u00f9 vous voulez (tout en respectant la charte des masseurs-kin\u00e9sith\u00e9rapeutes<\/a> \u00e9videmment). Vous d\u00e9sirez un bouton d\u2019appel ou d\u2019itin\u00e9raire sur la version mobile de votre site, hop vous l\u2019avez. Vous \u00eates allergique au bleu facebook et au d\u00e9grad\u00e9 instagram, voici votre vert pr\u00e9f\u00e9r\u00e9 assorti \u00e0 vos yeux.<\/p>\n

Ne pas d\u00e9pendre des r\u00e8gles (souvent changeantes) des m\u00e9dias sociaux vous donne une libert\u00e9, une tranquillit\u00e9 et une visibilit\u00e9 sur le long terme qui font que votre site internet doit \u00eatre la base de votre communication. Facebook, Linked-in, instagram, pinterest, snapchat et tout les autres ne sont que des satellites relais. Ils sont bien \u00e9videmment tr\u00e8s int\u00e9ressants \u00e0 utiliser, en particulier Youtube (excellent retour sur investissement, les efforts s\u2019accumulent, le r\u00e9f\u00e9rencement s\u2019am\u00e9liore avec le temps, peu de concurrence…), mais ne d\u00e9pendre que d\u2019eux est dommageable \u00e0 long terme.
certain depuis 25 ans.<\/p>\n

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De plus en plus de kin\u00e9sith\u00e9rapeutes communiquent sur le web et proposent des contenus en ligne aux travers des m\u00e9dias sociaux mais n\u2019ont toujours pas de site internet. Or c\u2019est ce dernier qui devrait \u00eatre au centre de l\u2019\u00e9cosyst\u00e8me web, ce n\u2019est pas une option et voici pourquoi. Vos efforts n\u2019ont pas le m\u00eame retour […]<\/p>\n","protected":false},"author":1,"featured_media":800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-therapeutes"],"yoast_head":"\n4 raisons d\u2019avoir un site web kin\u00e9 en 2021 - Kin\u00e9Oblog<\/title>\n<meta name=\"description\" content=\"Le site web kin\u00e9 devrait \u00eatre au centre de la communication sur internet des kin\u00e9sith\u00e9rapeutes, les r\u00e9seaux sociaux sont ses antennes relais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kineoweb.fr\/kineoblog\/4-raisons-davoir-un-site-web-kine-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 raisons d\u2019avoir un site web kin\u00e9 en 2021 - 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