{"id":1379,"date":"2023-03-21T10:14:30","date_gmt":"2023-03-21T09:14:30","guid":{"rendered":"https:\/\/kineoweb.fr\/kineoblog\/?p=1379"},"modified":"2023-03-21T10:21:50","modified_gmt":"2023-03-21T09:21:50","slug":"referencer-site-web-kine","status":"publish","type":"post","link":"https:\/\/kineoweb.fr\/kineoblog\/referencer-site-web-kine\/","title":{"rendered":"Comment r\u00e9f\u00e9rencer son site web kin\u00e9 et respecter la d\u00e9ontologie en 2023 ?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb1px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/kineoweb.fr\/kineoblog\/wp-content\/uploads\/sites\/2\/2023\/03\/referencer-site-web-kine.png\u00a0\u00bb alt=\u00a0\u00bbcomment r\u00e9f\u00e9rencer son site web kin\u00e9\u00a0\u00bb title_text=\u00a0\u00bbreferencer site web kine\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbAlata|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ff4e62&Prime; header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h1 style=\"text-align: center;\">Comment r\u00e9f\u00e9rencer son site web kin\u00e9 et respecter la d\u00e9ontologie ?\n<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_2_font=\u00a0\u00bbAlata||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#21214c\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><span style=\"font-weight: 400;\">Les <\/span><a href=\"https:\/\/www.ordremk.fr\/wp-content\/uploads\/2023\/02\/guide_recommandationscom_cnomk_2023_vf.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recommandations relatives \u00e0 la communication du masseur-kin\u00e9sith\u00e9rapeute<\/span><\/a><span style=\"font-weight: 400;\"> ont \u00e9t\u00e9 r\u00e9cemment mises \u00e0 jour et restent inflexibles sur les possibilit\u00e9s de <\/span><b>r\u00e9f\u00e9rencer son site web kin\u00e9<\/b><span style=\"font-weight: 400;\">. Ce document apporte cependant plus de pr\u00e9cision et aborde \u00e9galement ouvertement les r\u00e9seaux sociaux. C\u2019est donc un magnifique pas en avant sur ce dernier point, on sent un v\u00e9ritable d\u00e9sir d\u2019encourager la promotion de la kin\u00e9sith\u00e9rapie tout en l\u2019encadrant. Il reste cependant quelques approximations qui pourraient m\u00eame para\u00eetre aberrantes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Quelles sont les mentions obligatoires sur le site web du kin\u00e9sith\u00e9rapeute?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La liste des mentions obligatoires reste inchang\u00e9e pour la pr\u00e9sentation du kin\u00e9sith\u00e9rapeute:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les nom (s) et pr\u00e9nom(s) du titulaire du cabinet ;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019adresse du cabinet principal et \u00e9ventuellement celle du cabinet secondaire ;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le num\u00e9ro de t\u00e9l\u00e9phone ;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019adresse de messagerie \u00e9lectronique ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le num\u00e9ro d\u2019inscription au tableau de l\u2019Ordre (ou d\u2019enregistrement sous le r\u00e9gime de la libre prestation de service) et le num\u00e9ro d\u2019enregistrement au RPPS ;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019information sur le montant des honoraires pratiqu\u00e9s et les modes de paiement accept\u00e9es ;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les mentions l\u00e9gales applicables aux entrepreneurs individuels exer\u00e7ant une activit\u00e9 r\u00e9glement\u00e9e.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Certaines de ces informations peuvent \u00eatre mises dans une page distincte comme par exemple les mentions l\u00e9gales qui peuvent \u00e9galement inclure les num\u00e9ros d\u2019inscription au tableau de l\u2019ordre et au RPPS. Dans le cas o\u00f9 vous ne communiquez que sur les r\u00e9seaux sociaux (ce qui n\u2019est absolument pas recommandable), la description de profil ne permet pas forc\u00e9ment de mettre toutes ces informations. Vous pouvez donc mettre un lien vers ces informations h\u00e9berg\u00e9es sur une autre page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Quelles sont les sp\u00e9cificit\u00e9s d\u2019exercice sur lesquelles il est possible de communiquer ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vous pouvez retrouver un article sur <\/span><a href=\"https:\/\/kineoweb.fr\/kineoblog\/specificites-exercise-kine\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">comment communiquer sur les sp\u00e9cificit\u00e9s d\u2019exercices ici<\/span><\/a><span style=\"font-weight: 400;\">. Une liste exhaustive reprend pr\u00e9cis\u00e9ment les sp\u00e9cificit\u00e9s d\u2019exercice sur lesquelles il est autoris\u00e9 de communiquer. C\u2019est ici une v\u00e9ritable opportunit\u00e9 pour <\/span><b>r\u00e9f\u00e9rencer son site web kin\u00e9<\/b><span style=\"font-weight: 400;\"> de fa\u00e7on cibl\u00e9e et ainsi de d\u00e9velopper votre patient\u00e8le autour de vos pr\u00e9f\u00e9rences.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation du syste\u0300me musculo-squelettique** ;\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation en neurologie*** ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation en pe\u0301diatrie ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation cardiaque \/ respiratoire**** ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation vasculaire \/ lymphatique**** ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation en cance\u0301rologie ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soins palliatifs et accompagnement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation des troubles lie\u0301s a\u0300 l\u2019a\u0302ge \/ en ge\u0301riatrie**** ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation et sante\u0301 mentale ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E\u0301ducation a\u0300 la sante\u0301 \/ Pre\u0301vention \/ Ergonomie**** ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation des troubles de l\u2019e\u0301quilibre \/ vestibulaire**** ;\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation en pelvi-pe\u0301rine\u0301ologie ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation maxillo-faciale ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestion de la douleur ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kine\u0301sithe\u0301rapie du sport ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kine\u0301sithe\u0301rapie des le\u0301sions cutane\u0301es et des cicatrices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activite\u0301 physique adapte\u0301e \/ Sport sante\u0301****<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*Le terme re\u0301e\u0301ducation peut e\u0302tre remplace\u0301 par kine\u0301sithe\u0301rapie ou physiothe\u0301rapie.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">**La mention \u00ab syste\u0300me musculo-squelettique \u00bb peut e\u0302tre remplace\u0301e ou comple\u0301te\u0301e par la re\u0301gion concerne\u0301e : main, e\u0301paule, rachis, genou, cheville \u2026<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">***Il peut e\u0302tre pre\u0301cise\u0301 central ou pe\u0301riphe\u0301rique.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">****Tout ou partie des mentions pourra e\u0302tre affiche\u0301e<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Peut-on bien r\u00e9f\u00e9rencer son site web kin\u00e9 dans le respect de la d\u00e9ontologie ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">S&rsquo; il y a eu de grandes avanc\u00e9es sur la prise en consid\u00e9ration des r\u00e9seaux sociaux, il y a eu certaines pr\u00e9cisions restrictives et d\u2019autres plus floues pour <\/span><b>r\u00e9f\u00e9rencer son site web kin\u00e9<\/b><span style=\"font-weight: 400;\"> :<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201c Toute d\u00e9marche effectu\u00e9e par un masseur-kin\u00e9sith\u00e9rapeute en vue de faire<\/span><\/p>\n<p><span style=\"font-weight: 400;\">appara\u00eetre son site de mani\u00e8re prioritaire dans les r\u00e9sultats d&rsquo;une recherche<\/span><\/p>\n<p><span style=\"font-weight: 400;\">effectu\u00e9e sur Internet est prohib\u00e9e par l&rsquo;article R. 4321-123 du code de la<\/span><\/p>\n<p><span style=\"font-weight: 400;\">sant\u00e9 publique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il en est de m\u00eame pour le recours \u00e0 tout service, payant ou non, visant \u00e0 :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faire appara\u00eetre l&rsquo;adresse de son site parmi les liens sponsoris\u00e9s<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">figurant en t\u00eate des r\u00e9sultats sur un moteur de recherche ;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faire appara\u00eetre sa fiche de pr\u00e9sentation sur un annuaire en ligne<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">prioritairement par rapport aux autres masseurs-kin\u00e9sith\u00e9rapeutes<\/span><\/p>\n<p><span style=\"font-weight: 400;\">recens\u00e9s.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Alors qu\u2019en 2021 seul le \u201cr\u00e9f\u00e9rencement commercial, proc\u00e9d\u00e9 qui conduit \u00e0 faire appara\u00eetre le site internet du masseur-kin\u00e9sith\u00e9rapeute dans les rubriques commerciales des moteurs de recherches o\u00f9 des annuaires, est prohib\u00e9.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Concr\u00e8tement, \u00e7a implique quoi en termes de r\u00e9f\u00e9rencement d\u2019un site internet kin\u00e9 ?<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pour r\u00e9sumer, en 2021 seul le <\/span><b>r\u00e9f\u00e9rencement<\/b><span style=\"font-weight: 400;\"> dans les onglets publicitaires \u00e9tait interdit. Aujourd\u2019hui si vous avez un agenda en ligne qui vous r\u00e9f\u00e9rence prioritairement sur leur annuaire par rapport \u00e0 d\u2019autres kin\u00e9s r\u00e9f\u00e9renc\u00e9s mais qui n\u2019ont pas d\u2019agenda avec ce prestataire, vous ne respectez pas la d\u00e9ontologie \ud83d\ude33. C\u2019est un gros coup de pied dans la fourmili\u00e8re, on peut se demander quels sont les moyens pour faire respecter ce point l\u00e0 ?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Concernant le r\u00e9f\u00e9rencement du site web kin\u00e9, si toute d\u00e9marche visant \u00e0 faire appara\u00eetre de mani\u00e8re prioritaire un site web est prohib\u00e9e alors il est recommand\u00e9 de faire un site web les yeux band\u00e9s et surtout sans texte. Les algorithmes des moteurs de recherche ne sont pas al\u00e9atoires et mettent en priorit\u00e9 les sites internet ayant un contenu de qualit\u00e9 en ad\u00e9quation avec la recherche (entre autres). On peut \u00e9galement se demander quel est l\u2019int\u00e9r\u00eat de cr\u00e9er un site web et d\u2019appara\u00eetre en 20 \u00e8me page sur une recherche sp\u00e9cifique (ni m\u00eame en 2\u00e8me page d\u2019ailleurs).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Donc cr\u00e9er un site internet implique forc\u00e9ment arriver prioritairement face \u00e0 un kin\u00e9 en p\u00e9rin\u00e9ologie quand on est orient\u00e9 p\u00e9diatrie sur une recherche \u201cr\u00e9\u00e9ducation p\u00e9diatrique\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Comment faire aujourd\u2019hui pour r\u00e9f\u00e9rencer un site internet kin\u00e9 ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En premier lieu il est important de bien d\u00e9finir votre objectif: pourquoi vous souhaitez <\/span><b>communiquer sur internet <\/b><span style=\"font-weight: 400;\">? Vous venez de vous former en r\u00e9\u00e9ducation vestibulaire et souhaitez cibler cette patient\u00e8le particuli\u00e8re ? Vous souhaitez communiquer sur la pr\u00e9vention des troubles du sommeil de l\u2019enfant ? Vous voulez partager des r\u00e9flexions EBP sur la course \u00e0 pied ?\u2026<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Autour de votre objectif de communication il y a tout un champ lexical. C\u2019est \u00e0 partir de ces \u201cmots cl\u00e9s\u201d que va se construire votre site web ou votre communication digitale dans son ensemble. C\u2019est ce qu\u2019on appelle le SEO (Search Engine Optimisation) ou r\u00e9f\u00e9rencement naturel en fran\u00e7ais. C\u2019est une \u00e9tape indispensable pour une communication cibl\u00e9e.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Votre objectif n\u2019est donc pas d\u2019\u00eatre premier sur la recherche \u201cKin\u00e9 paris\u201d mais bien de r\u00e9pondre \u00e0 une demande sp\u00e9cifique. Ce peut \u00eatre par exemple \u201ccomment reprendre la course \u00e0 pied sans se blesser\u201d ou \u201cr\u00e9\u00e9ducation des troubles de l&rsquo;\u00e9quilibre \u00e0 paris\u201d.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Votre d\u00e9marche n\u2019est donc pas d\u2019\u00eatre mieux r\u00e9f\u00e9renc\u00e9 qu\u2019un confr\u00e8re, mais de r\u00e9pondre au mieux aux demandes de vos patients (potentiels ou existants). Cela demande une d\u00e9marche sp\u00e9cifique, qui est tout \u00e0 fait accept\u00e9e. En cas de doute, vous pouvez contacter votre CDO ou faire appel \u00e0 une <\/span><a href=\"https:\/\/www.kineoweb.fr\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">agence web sp\u00e9cialis\u00e9e<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez ici comment r\u00e9f\u00e9rencer son site web kin\u00e9 tout en respectant la d\u00e9ontologie de la profession en 2023.<\/p>\n","protected":false},"author":1,"featured_media":1381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[27,12,53,25,24],"class_list":["post-1379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-therapeutes","tag-creation-cabinet-liberal","tag-kinesitherapie","tag-referencement-site-web-kine","tag-site-internet-kines","tag-site-web-kine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment r\u00e9f\u00e9rencer son site web kin\u00e9 et respecter la 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