{"id":1371,"date":"2023-03-14T16:31:44","date_gmt":"2023-03-14T15:31:44","guid":{"rendered":"https:\/\/kineoweb.fr\/kineoblog\/?p=1371"},"modified":"2023-03-15T07:32:18","modified_gmt":"2023-03-15T06:32:18","slug":"specificites-exercise-kine","status":"publish","type":"post","link":"https:\/\/kineoweb.fr\/kineoblog\/specificites-exercise-kine\/","title":{"rendered":"Comment communiquer sur les sp\u00e9cificit\u00e9s d\u2019exercice kin\u00e9 ?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb1px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/kineoweb.fr\/kineoblog\/wp-content\/uploads\/sites\/2\/2023\/03\/specificite-exercice-kine-blog.png\u00a0\u00bb alt=\u00a0\u00bbsp\u00e9cificit\u00e9 d&rsquo;exercice kin\u00e9\u00a0\u00bb title_text=\u00a0\u00bbspecificite exercice kine blog\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbAlata|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ff4e62&Prime; header_line_height=\u00a0\u00bb1.4em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1 style=\"text-align: center;\">Comment communiquer sur les sp\u00e9cificit\u00e9s d\u2019exercice kin\u00e9 ? <\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_2_font=\u00a0\u00bbAlata||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#21214c\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Vous souhaitez pr\u00e9senter sur internet votre activit\u00e9 de kin\u00e9sith\u00e9rapeute mais ne savez pas comment aborder vos <\/span><b>sp\u00e9cificit\u00e9s d\u2019exercices kin\u00e9<\/b><span style=\"font-weight: 400;\"> ?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">L\u2019<\/span><a href=\"https:\/\/www.ordremk.fr\/wp-content\/uploads\/2017\/05\/AVIS-CNO-n2017-01.pdf\"><span style=\"font-weight: 400;\">Avis du Conseil de l\u2019Ordre des Kin\u00e9sith\u00e9rapeutes du 30 Mars 2021<\/span><\/a><span style=\"font-weight: 400;\"> fait le point sur les <\/span><b>sp\u00e9cificit\u00e9s d\u2019exercice du kin\u00e9sith\u00e9rapeute<\/b><span style=\"font-weight: 400;\"> et en d\u00e9finit une liste exhaustive. Nous verrons dans cet article quel est l\u2019incidence de cet Avis sur la <\/span><b>communication du kin\u00e9sith\u00e9rapeute<\/b><span style=\"font-weight: 400;\"> et surtout comment s\u2019appuyer dessus pour vous pr\u00e9senter efficacement sur votre <\/span><a href=\"https:\/\/kineoweb.fr\/\"><b>site web kin\u00e9<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Quelles \u00e9taient les sp\u00e9cificit\u00e9s d\u2019exercice kin\u00e9 avant 2021?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Le Conseil national de l&rsquo;Ordre des kin\u00e9sith\u00e9rapeutes avait d\u00e9j\u00e0 d\u00e9fini les <\/span><b>sp\u00e9cificit\u00e9s d\u2019exercice<\/b><span style=\"font-weight: 400;\"> dans son <\/span><a href=\"https:\/\/www.ordremk.fr\/wp-content\/uploads\/2017\/05\/AVIS-CNO-n2017-01.pdf\"><span style=\"font-weight: 400;\">Avis n\u00b0 2017-01<\/span><\/a><span style=\"font-weight: 400;\"> comme \u00e9tant les \u201cpratiques pr\u00e9f\u00e9rentielles\u201d. Il donnait en exemple la liste suivante tout en pr\u00e9cisant qu\u2019elle n\u2019est pas limitative:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la re\u0301e\u0301ducation respiratoire,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la re\u0301e\u0301ducation des troubles trophiques, vasculaires et lymphatiques,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la re\u0301e\u0301ducation pe\u0301rine\u0301o-sphincte\u0301rienne ou pe\u0301rine\u0301ologie\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">De fait, il suffisait de remplir l\u2019une des 4 conditions suivantes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00eatre titulaire d\u2019un dipl\u00f4me correspondant reconnu par le CNO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi aupre\u0300s d\u2019un organisme de formation continue signataire de la charte de de\u0301ontologie, une formation continue d\u2019une dure\u0301e minimale de 40 heures en rapport avec la kine\u0301sithe\u0301rapie et inscrite au RNCP en France\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir participe\u0301 aupre\u0300s d\u2019un organisme de formation continue signataire de la charte de de\u0301ontologie, sur 2 anne\u0301es conse\u0301cutives minimum et 4 anne\u0301es maximum, a\u0300 3 formations diffe\u0301rentes inscrites au DPC sur la me\u0302me the\u0301matique et en rapport avec la kine\u0301sithe\u0301rapie. Le cumul des heures de ces 3 formations ne pouvant pas e\u0302tre infe\u0301rieur a\u0300 40 heures<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir fait valider aupre\u0300s d\u2019un organisme de formation continue signataire de la charte de de\u0301ontologie, son expe\u0301rience spe\u0301cifique quand des formations correspondantes aux crite\u0300res de spe\u0301cificite\u0301 d\u2019exercice ont e\u0301te\u0301 effectue\u0301es ou quand le candidat estime que son expe\u0301rience seule peut faire l\u2019objet d\u2019une validation.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Quelles sont les sp\u00e9cificit\u00e9s d\u2019exercice kin\u00e9 reconnues aujourd\u2019hui<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si l\u2019Avis de 2017 laissait la possibilit\u00e9 de communiquer sur de nombreuses <\/span><b>sp\u00e9cificit\u00e9s d\u2019exercice<\/b><span style=\"font-weight: 400;\"> qu\u2019en est-il 4 ans plus tard ? Tout d\u2019abord la d\u00e9finition est plus pr\u00e9cise:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa spe\u0301cificite\u0301 correspond a\u0300 un exercice pre\u0301fe\u0301rentiel du masseur-kine\u0301sithe\u0301rapeute. Cette pre\u0301fe\u0301rence d\u2019exercice concerne une fonction, un organe, une re\u0301gion particulie\u0300re du corps humain ou une cate\u0301gorie spe\u0301cifique de personnes.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De plus la liste non limitative de 2017 est remplac\u00e9e par la liste exhaustive suivante:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation du syste\u0300me musculo-squelettique** ;\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation en neurologie*** ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation en pe\u0301diatrie ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation cardiaque \/ respiratoire**** ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation vasculaire \/ lymphatique**** ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation en cance\u0301rologie ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soins palliatifs et accompagnement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation des troubles lie\u0301s a\u0300 l\u2019a\u0302ge \/ en ge\u0301riatrie**** ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation et sante\u0301 mentale ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E\u0301ducation a\u0300 la sante\u0301 \/ Pre\u0301vention \/ Ergonomie**** ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation des troubles de l\u2019e\u0301quilibre \/ vestibulaire**** ;\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation en pelvi-pe\u0301rine\u0301ologie ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re\u0301e\u0301ducation maxillo-faciale ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestion de la douleur ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kine\u0301sithe\u0301rapie du sport ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kine\u0301sithe\u0301rapie des le\u0301sions cutane\u0301es et des cicatrices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activite\u0301 physique adapte\u0301e \/ Sport sante\u0301****<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*Le terme re\u0301e\u0301ducation peut e\u0302tre remplace\u0301 par kine\u0301sithe\u0301rapie ou physiothe\u0301rapie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">**La mention \u00ab syste\u0300me musculo-squelettique \u00bb peut e\u0302tre remplace\u0301e ou comple\u0301te\u0301e par la re\u0301gion concerne\u0301e : main, e\u0301paule, rachis, genou, cheville &#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">***Il peut e\u0302tre pre\u0301cise\u0301 central ou pe\u0301riphe\u0301rique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">****Tout ou partie des mentions pourra e\u0302tre affiche\u0301e<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Communiquer sur vos sp\u00e9cificit\u00e9s d\u2019exercices sur votre site web.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si la cr\u00e9ation de cette liste exhaustive facilite grandement l\u2019identification des <\/span><b>sp\u00e9cificit\u00e9s d\u2019exercices<\/b><span style=\"font-weight: 400;\">, en termes de <\/span><a href=\"https:\/\/kineoweb.fr\/kineoblog\/communication-digitale-kine\/\"><span style=\"font-weight: 400;\">communication digitale<\/span><\/a><span style=\"font-weight: 400;\"> il y a aussi un facteur important \u00e0 prendre en compte: les recherches que font les patients. Prenons l\u2019exemple de la r\u00e9\u00e9ducation du syst\u00e8me musculo-squelettique, combien de patients recherchent sur internet \u201ckin\u00e9 musculo-squelettique\u201d? L\u2019int\u00e9r\u00eat de <\/span><b>pr\u00e9senter sa sp\u00e9cificit\u00e9 d\u2019exercice<\/b><span style=\"font-weight: 400;\"> en ces termes semble bien limit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pourtant il s&rsquo;agit d&rsquo;une v\u00e9ritable opportunit\u00e9 de vous positionner de fa\u00e7on tr\u00e8s cibl\u00e9es. En tant que kin\u00e9sith\u00e9rapeute qui souhaite r\u00e9pondre aux besoins du patient dans sa recherche de traitement, il est important d\u2019\u00eatre attentif aux expressions qu\u2019il utilise. C\u2019est ce qu\u2019on appelle les \u201cmots cl\u00e9s\u201d. Il y a donc 3 \u00e9tapes essentielles afin de <\/span><b>communiquer ses sp\u00e9cificit\u00e9s d\u2019exercice kin\u00e9 sur un site internet<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analyse du champs lexical autour de votre <\/span><b>sp\u00e9cificit\u00e9 d\u2019exercice<\/b><span style=\"font-weight: 400;\"> (douleurs lombaires, douleurs cervicales\u2026..),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rapprochement avec les statistiques de recherche de ces \u201cmots cl\u00e9s\u201d (par exemple avec google adword)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">r\u00e9diger vos pages en fonction des mots cl\u00e9s les plus pertinents\u00a0 avec 1 mot cl\u00e9 principal par page et ses variantes autour de son champ lexical propre (douleur genou: tendinite, ligament crois\u00e9e\u2026)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pour <\/span><b>communiquer sur vos sp\u00e9cificit\u00e9s d\u2019exercices en tant que kin\u00e9sith\u00e9rapeute<\/b><span style=\"font-weight: 400;\"> il est \u00e9videmment primordial de respecter votre d\u00e9ontologie mais aussi de r\u00e9pondre sp\u00e9cifiquement aux habitudes de recherche des patients. L\u2019objectif de votre communication est de faciliter l\u2019acc\u00e8s \u00e0 des informations pertinentes et de qualit\u00e9 aux patients qui recherchent un traitement sp\u00e9cifique. Ses recherches sur internet sont toujours sp\u00e9cifiques \u00e0 vous d\u2019apporter une r\u00e9ponse sp\u00e9cifique. Vous pouvez donc cr\u00e9er dans votre menu de navigation les sections qui r\u00e9pondent aux sp\u00e9cificit\u00e9s telles que d\u00e9finies par le CNO et construire vos contenus de page autour des mots cl\u00e9s sp\u00e9cifiques.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le Conseil national de l&rsquo;Ordre des physioth\u00e9rapeutes a reconnu plusieurs sp\u00e9cificit\u00e9s que les kin\u00e9s peuvent communiquer aux patients et c&rsquo;est une v\u00e9ritable opportunit\u00e9 \u00e0 mettre en place. Les kin\u00e9sith\u00e9rapeutes doivent suivre les recommandations du conseil lorsqu&rsquo;ils communiquent leurs sp\u00e9cificit\u00e9s et doivent veiller \u00e0 ne pas enfreindre les lignes directrices \u00e9thiques.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cependant toute communication passe par une \u00e9coute attentive. Il en va de m\u00eame sur internet, utilisez le m\u00eame langage que vos patients afin d\u2019\u00eatre pertinent face \u00e0 leurs besoins, leurs habitudes \u00e0 leur mani\u00e8re de s\u2019exprimer. Depuis 2016 <\/span><a href=\"https:\/\/kineoweb.fr\/notre-offre\/\"><span style=\"font-weight: 400;\">j\u2019accompagne les kin\u00e9sith\u00e9rapeutes \u00e0 valoriser leur expertise en cr\u00e9ant leurs sites web<\/span><\/a><span style=\"font-weight: 400;\"> dans le respect de la d\u00e9ontologie. Commencez aujourd\u2019hui \u00e0 communiquer sur <\/span><b>vos sp\u00e9cificit\u00e9s d\u2019exercice kin\u00e9<\/b><span style=\"font-weight: 400;\"> et aidez les patients \u00e0 trouver le praticien adapt\u00e9 \u00e0 leur besoin.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous ne savez pas comment communiquer sur vos sp\u00e9cificit\u00e9s d\u2019exercices kin\u00e9 ? Cliquez ici pour concilier d\u00e9ontologie et communication web.<\/p>\n","protected":false},"author":1,"featured_media":1373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[27,12,25,24,52],"class_list":["post-1371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-therapeutes","tag-creation-cabinet-liberal","tag-kinesitherapie","tag-site-internet-kines","tag-site-web-kine","tag-specificites-dexercice-kine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment communiquer sur les sp\u00e9cificit\u00e9s d\u2019exercice kin\u00e9 ?<\/title>\n<meta name=\"description\" content=\"Vous ne savez pas comment communiquer sur vos sp\u00e9cificit\u00e9s d\u2019exercices kin\u00e9 ? 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